Executive Strength Protocol
For dads in their 40s who train hard but don't look like it. Fix the 95% — training structure, protein, consistency — and the physique follows.
Who This Is For
You're consistent. You show up. You've tried different programmes. But the effort isn't showing up as the physique you want. That's not a motivation problem — it's a method problem. The 95% Method fixes that.
What You Get
Step-by-step workout instructions for every session. Full nutrition tracking. Direct access to your coach throughout. Three whole-body sessions a week — progressive overload built in from day one.
A weekly check-in with your coach. Andy reviews your progress, adjusts the plan, and keeps you moving forward. A human on the other end — not an algorithm.
Before you start, a full review of your training, nutrition, and what's actually been blocking progress. A tailored 6-week plan built around your schedule and your goal.
Executive Strength Protocol
Six weeks per phase, three phases total. You build from the foundation up — each block locking in and extending what came before.
Foundation
Establish RPT form, baseline loads, nutrition dialled in, and the habit of showing up three days a week. Proof of concept in 6 weeks.
Chest Focus
Progressive overload on horizontal push. The shelf that sits above the abs and fills a t-shirt from the top. The mirror starts to agree.
Shoulder Focus
Vertical push and pull emphasis. The rounded, visible shoulder development you see in Fight Club or 300. The physique that reflects the effort — finally.
The Four Pillars
Most dads over 40 are optimising the 5% — supplements, biohacks, gadgets. The 95% is broken: training structure, protein, consistency. Fix those and the physique follows. That's the whole idea.
Pillar 01
Three whole-body sessions a week using Reverse Pyramid Training. Every muscle hit 2–3 times with quality stimulus. Not a bro-split from 2012.
Pillar 02
Calories set at the right level. Protein hitting the target. No tracking obsession, no meal prep Sundays, no cutting out the things that make life worth living. Nutrition that fits inside a real life — including a social one.
Pillar 03
Three days locked in before the week starts. Sessions logged in Trainerize. The same days every week until training is infrastructure, not a decision.
Pillar 04
More weight, better form, or one more rep — every session. The compounding that makes the mirror start to agree after years of nothing changing.
Built from lived experience
"I'm a 47-year-old dad doing this inside a corporate career and family life — not in a perfect world, not in a 25-year-old's body."
ESP was built because no programme spoke to the actual constraints: the schedule, the recovery, the mental load, the family dinner at 6. I fought at interclub Muay Thai at 47. I built this between meetings and bedtime stories. If it works inside those constraints, it works for you.
Step 01 — Free
Free 15-Min Discovery Call
A conversation about where you are, what's been in the way, and whether 1-2-1 coaching is the right fit. No pitch. You'll leave with specific steps regardless of whether we work together.
Step 02
Initial Audit & Tailored Roadmap
A full review of your current training and nutrition. Then a clear 6-week plan built around your schedule, your starting point, and your physique goal — before you train a single session.
Step 03
Start Training
Three sessions a week in Trainerize. Andy reads every log. Weekly check-ins. Progressive overload from day one. The physique follows the method.
The Process
Testimonials

"Finally seeing results!"
"Focused training, nutrition that made sense, and direct access to Andy through the app, no need to be face-to-face. Three days a week and I'm finally seeing a difference."
— Mark

"Stronger, sharper, sleeping better"
"After 13-hour days I had nothing left. Now my sleep's improved, energy's up, and my body shape is changing every week. This isn't just a programme, it's a lifestyle change."
— Kenny

"Highly recommend this"
"After years of training sporadically with zero results, I noticed big changes in just six weeks. Better definition, more energy, a more focused mindset. I feel more confident in most aspects of daily life."
— James
Ready When You Are
Book a free 15-minute call. You'll come away with specific steps regardless of whether we work together.
5 slots per week. No obligation. No pitch.