Executive Strength Protocol
For dads 40+ who train hard but don't look like it. Fix the 95%, training structure, protein, consistency, and the physique follows.
Who This Is For
You're consistent. You show up. You've tried different programmes. But the effort isn't showing up as the physique you want. That's not a motivation problem, it's a method problem. The 95% Method fixes that.
What You Get
Step-by-step workout instructions for every session. Full nutrition tracking. Direct access to your coach throughout. Three whole-body sessions a week, progressive overload built in from day one.
A weekly check-in with your coach. Andy reviews your progress, adjusts the plan, and keeps you moving forward. A human on the other end, not an algorithm.
Before you start, a full review of your training, nutrition, and what's actually been blocking progress. A tailored 8-week plan built around your schedule and your goal.
Executive Strength Protocol
Eight weeks per phase, three phases total, twenty-four weeks end to end. Enough time to actually build the tissue, not enough to lose the thread.
Foundation
Establish RPT form, baseline loads, nutrition dialled in, and the habit of showing up three days a week. Proof of concept in 8 weeks.
Chest Focus
Progressive overload on horizontal push. The shelf that sits above the abs and fills a t-shirt from the top. The mirror starts to agree.
Shoulder Focus
Vertical push and pull emphasis. The rounded, visible shoulder development you see in Fight Club or 300. The physique that reflects the effort, finally.
The Four Pillars
Most dads over 40 are optimising the 5%, supplements, biohacks, gadgets. The 95% is broken: training structure, protein, consistency. Fix those and the physique follows. That's the whole idea.
Pillar 01
Three whole-body sessions a week using Reverse Pyramid Training. Every muscle hit 2–3 times with quality stimulus. Not a bro-split from 2012.
Pillar 02
Calories set at the right level. Protein hitting the target. No tracking obsession, no meal prep Sundays, no cutting out the things that make life worth living. Nutrition that fits inside a real life, including a social one.
Pillar 03
Three days locked in before the week starts. Sessions logged in Trainerize. The same days every week until training is infrastructure, not a decision.
Pillar 04
More weight, better form, or one more rep, every session. The compounding that makes the mirror start to agree after years of nothing changing.
Built from lived experience
"I'm a 48-year-old dad doing this inside a corporate career and family life, not in a perfect world, not in a 25-year-old's body."
ESP was built because no programme spoke to the actual constraints: the schedule, the recovery, the mental load, the family dinner at 6. I fought at interclub Muay Thai at 47. I built this between meetings and bedtime stories. If it works inside those constraints, it works for you.
Step 01
Read the Programme
The method, how coaching actually works, and what other dads training with me are saying. It's all below, no call required to get the full picture.
Step 02
Pick Online or In-Person
Online coaching from anywhere, or in-person at Black Box Muay Thai, Bathgate. Same method, same standard, two ways to train it.
Step 03
WhatsApp Me
If it's a fit, message me directly. No sales call, no funnel, just a conversation about getting started.
Work With Me
Online Coaching
A personalized programme built around your schedule and starting point, nutrition tracking, a weekly check-in, and one video call a month. Train anywhere, Andy reads every log.
Billed monthly in advance. Cancel any time, no lock-in.
In-Person Training
Coached in person at Black Box Muay Thai, Bathgate. Same method, same standard, for dads who want hands-on coaching and accountability in the room.
Testimonials

"Finally seeing results!"
"Focused training, nutrition that made sense, and direct access to Andy through the app, no need to be face-to-face. Three days a week and I'm finally seeing a difference."
— Mark

"Stronger, sharper, sleeping better"
"After 13-hour days I had nothing left. Now my sleep's improved, energy's up, and my body shape is changing every week. This isn't just a programme, it's a lifestyle change."
— Kenny

"Highly recommend this"
"After years of training sporadically with zero results, I noticed big changes in just six weeks. Better definition, more energy, a more focused mindset. I feel more confident in most aspects of daily life."
— James
Ready When You Are
Online at £147/month or in person at £40/session at Black Box Muay Thai, Bathgate. No call, no funnel, just WhatsApp me and we'll sort out the details.
No obligation. No pitch.